Saturday, April 11, 2020
Analysis Of Crimes Of The Heart Essays - Crimes Of The Heart
Analysis Of Crime's Of The Heart Crimes of the Heart A-D A. Where is the play? 1. Hazlehurst, Mississippi USA 2. The scenes take place in the home of the Magrath sisters. (Actually it's their grandfather's house, but it is cared for and inhabited primarily by Lenny Magrath.) 3. The house is old, the exact age and condition is not described. B. When is the play? 1. The play takes place in the summer sometime during the late 19 70's to early 1980's. 2. The play takes place soon after the birthday of Lenny Magrath, which has a special significance to the characters. C. Who is in the play? 1.The 3 Magrath sisters, Lenny, Babe, and Meggy, are the main cluster of characters. The other three characters are Chick, a Magrath cousin, Barnette, Babe's attorney, and Doc Porter, an old friend of Meg and Lenny. A character that is often talked about is Granddaddy, yet he is never seen. 1. The Magrath sisters complete the different portions that fufill society's image of an ordinary woman. Each of these women play the roles that a normal woman plays such as wife, mother, daughter, and sister. Barnette is a lawyer who is defending Babe, whom he is infatuated with. Doc Porter is a father of two and a husband who once wanted to be a doctor, who now apparently owns a small ranch, he also spent time as a house painter. Granddaddy is an old man who is in the hospital. 2. It seems that all the characters have a mutual respect for each other, aside from Chick who has strong opinions concerning Meg. As I have mentioned the character of Barnette is infatuated with Babe. Babe and Lenny both feel that Meg has always been treated better by their Grandmother and Grandfather. 3. Lenny has a poor self image. 4. The Characters all live in a democratic nation. 5. The characters pay no attention to religion, it is rarely mentioned in the play. 6. The prevailing attitudes of the characters are that family is important, sex is not considered a bad thing. They seem to consider anything that can be rationally justified as ethical. They seem to live within these attitudes quite peacefully. D. What Happened before the play began? 1. Long before the play began the Magrath sisters' mother apparently hung herself along with the her cat. 2. After the mothers death the grandparents took custody of the girls. 3. The grandmother died. 4. The Magrath sisters were taken care of by the grandfather solely after that. 5. Meg abandoned Doc Porter in Biloxi during a hurricane. 6. Babe Married Botrelle. 7. Lenny met her man from Memphis. 8. Babe shot Botrelle. 9. Lenny wired Meg telling her to come home.
Tuesday, March 10, 2020
Creation of Pakistan
Creation of Pakistan The partitioning of the Indian subcontinent led to the foundation of Pakistan as a predominantly separate state for Muslims and established a sectarian boundary with the Republic of India, which became predominantly Hindu.Advertising We will write a custom essay sample on Creation of Pakistan specifically for you for only $16.05 $11/page Learn More The main explanation for the creation of Pakistan was the need to protect the Muslims form oppression and discrimination they faced as a minority group in predominantly Hindu regions, and provide an environment favorable to the practice of Islam. Pakistan inherited a system of governance based on the British legal code that had been in force during the colonial regime. The adoption of the Objectives Resolution in 1949 marked the onset of the transformation of Pakistan into an Islamic state because the resolution led to the inclusion of Islamic laws and teachings in various aspects of implementation of future laws in Pakistan. Another major undertaking that encouraged the transformation of Pakistan into an Islamic state was the declaration of Islam as the official religion in 1956 based on the consideration that a significant percentage of people in Pakistan practiced Islam (Cohen 41). Furthermore, the creation and adoption of the first constitution of Pakistan provided a foundation upon which an Islamic state could thrive. The constitution describes the structuring of the Senate and National Assembly and creates slots meant for representatives of women and minority religious groups.Advertising Looking for essay on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this regard, unlike during the era of the Muslim League, where accommodation of other religious groups was minimal, all-inclusive systems are evident in the Islamic Republic of Pakistan as parliament made a consideration for minority religions and allowed f ree practice of other religious beliefs. The analysis of the evolution of Pakistan from a Muslim state to an Islamic state requires an understating of transformations in the form of governance and restructuring of institutions based on the Islamic religious law. The aspect of Pakistan being an Islamic state is evident in the purpose of its initial leaders to seek for the creation of a predominant Muslim state and the reign of Mohammed Ali who was the president of the Muslim League, which largely supported the division of the state of Bengal based on religious lines (Jaffrelot 137). While the Indian National Congress (NIC) opposed the creation of regions based on religion, the Muslim League sought to establish a system that would safeguard the rights of Muslims. As the rift between INC and the Muslim League increased, as evident by the failure of the two groups to join against the British in the 1930s, leaders of the Muslim League embarked on plans to establish a Muslim state. The pu rsuit of a separate Muslim state led to the eruption of sectarian civil conflict in India that pitted Hindus against Muslims and remained unresolved despite the calls for an untied India by Lord Louis. To end the conflict that was spiraling out of control, Lord Louis agreed to the demands of the Muslim League and formed two separate states.Advertising We will write a custom essay sample on Creation of Pakistan specifically for you for only $16.05 $11/page Learn More Despite the relationship in various aspects of a Muslim state and Islamic state such as the dominance of Islamic laws and teachings, the characteristic of Pakistan as an Islamic state started to emerge with the incorporation of Islamic law within the structure of the parliamentary democracy in Pakistan. In this regard, democratic electoral institutions and the existence of popular sovereignty in Pakistan highlight the features of an Islamic state. Cohen, Stephen P, The idea of Pakistan, Washing ton, D.C.: Brookings Institution Press, 2004. Print. Jaffrelot, Christophe, A history of Pakistan and its origins, London: Anthem, 2004. Print.
Saturday, February 22, 2020
American Identity Paper Essay Example | Topics and Well Written Essays - 500 words
American Identity Paper - Essay Example e people live in a well established society and it carries all the negative aspects whereas in America the society is not well established and whatever it has, it displays more of positive aspects. In the very outset of the letter the author makes it clear that there is not much of disparity between the rich and the poor in America as the poor and the rich are far removed from each other in Europe; for him, one can find in America â€Å"no aristocratical families, no courts, no kings, no bishops, no ecclesiastical dominion, no invisible power giving to a few a very visible one; no great manufacturers employing thousands, no great refinements of luxury in Europe†(Crevecoeur, p.49). In America people are after the primary needs of the society whereas in Europe people have already achieved the primary needs and they are after the secondary or tertiary needs of the society. In America all are equipped with ‘the spirit of an industry which is unfettered and unrestrained’ (Crevecoeur, p.50). As the Americans have no superiors to work for, they work for themselves and everyone adheres to the common goodness. No castles and no proud mansions can be seen here: on t he other way the perfect living of both cattle and men are here. J. Hector St. John de Crevecoeur considers an American as â€Å"a new man, who acts upon new principles; he must therefore entertain new ideas, and form new opinions. From involuntary idleness, servile dependence, penury, and useless labour, he has passed toils of a very different nature, rewarded by ample subsistence†(Crevecoeur, p.56). The life in the British colonies of the North America had contributed a lot to the unique identity of the American people. In the British North American colonies people migrated from various places like England, Scotland, Ireland, France, Denmark, Germany, and Sweden. In each and every place of the colonies people had different attitudes, aspects, and notions too. When these mixtures of people joined together
Thursday, February 6, 2020
Cross Culture Management Essay Example | Topics and Well Written Essays - 750 words - 3
Cross Culture Management - Essay Example Hofstede’s culture model entails four dimensions that are critical in differentiating the national and organization culture. The dimensions include the masculinity versus femininity index (MAS), the individualism versus collectivism index (IDV), power distance index (PDI) and uncertainty avoidance index (UAI) (Cullen and Parboteeah 51).The masculinity refers to the degree to which the society maintains the distinction of traditional male and female roles. The individualism versus collectivism dimension refers to how the cultural values promote ties between the people and processes of decision-making (Cullen and Parboteeah 51). The power distance index (PDI) refers to the degree inequality is evident in the society especially in the distribution of power while the uncertainty avoidance index (UAI) refers to ability of the members of the society to anticipate uncertainty such as taking risk, engaging in conflicts and stability of laws and governance (Cullen and Parboteeah 51). The power distance index refers to the power distribution in the society and degree of inequality that exists (Cullen and Parboteeah 52). Chinese culture has a high power distance index unlike American culture that has low power distance index. This means that inequalities are high in Chinese culture as there are well-defined social classes and status in the society (Cullen and Parboteeah 52). On the other hand, the low power distance in American culture means that power is dispersed and shared. In China, the organizations have a centralized control, high hierarchies, and long chain of command. The members of Chinese companies acknowledge and show high respect to the leaders’ power and decision-making takes place at close-door meetings at the top management level. In American culture, the organizations advocate for decentralization of power and authority
Tuesday, January 28, 2020
Child Obesity Problem Essay Example for Free
Child Obesity Problem Essay Abstract.             Child obesity has been a serious issue in America. Approximately a 1/3 of children populations are overweight or risk becoming overweight. Children are eating unhealthy foods with minimal nutritional value and the physical education programs are being cut of the school day. Since these are the major causes of obesity they spell doom for America. The Bill no S. 100 also known as Healthy Students Act of 2007 was introduced by Barbara Boxer the California Senator who is also an advocate of children and families. (www.govtrack.us). It advocates for the health of children in schools by promoting better nutrition and increased physical activities. American Diabetes Association (ADA) and the American Heart Association (AHA) support it. Major causes of obesity are lack of physical exercise combined with poor diet. A balance must be struck so that calorie intake does not outdo calorie utilization. Children need to burn up calories through physical activities. They should not over rely on inactive leisure activities like watching television, surfing the net and playing video games Childhood obesity is associated to various health effects like hypertension, diabetes and respiratory diseases illnesses for instance diabetes and high blood pressure. It is therefore an important national bill that will help save the children of America. However, its implementation could be delayed due to the legislative process that could take time. Again the taxpayers who are expected to fund it might oppose it. The Healthy Students Act of 2007 Bill no S. 100 is a bill that encourages the healthy of children in schools by promoting better nutrition and increased physical activities. It is a national bill that was sponsored by Barbara boxer of CA on January 4th 2007. (www.govtrack.us)            The bill requires the establishment of a pilot program providing grants to school districts or non-profit organizations for use in promoting healthy food alternatives under the school lunch and school breakfast programs. It amends the Public Health Service Act to establish a student loan forgiveness program for nurses who agree to employment as full-time nurses in elementary or secondary schools for 3 complete years. It also amends the Internal Revenue Code to allow corporations a tax deduction for the charitable contribution to a private foundation of exercise or gymnasium equipment for use by elementary and secondary school students.            The proposed policy is a federal legislation to be enacted by the Senate and House of Representatives. The legislation is very realistic and can therefore be successfully implemented. The federal government is expected to sponsor it. Currently it has been referred to the committee of finance and is in the process of deliberation. The proposal affects all people as it focuses on schools, which are heterogeneous in terms of gender, color or race. Members of the American Diabetes Association (ADA) and the American Heart Association (AHA) who supported the Healthy School Act in New York State support the policy. The American Diabetes Association is the nation’s leading 501(c) 3 non-profit health organization that provides diabetes research, information and advocacy. The American Heart Association is a national voluntary health agency whose mission is to build healthier lives free from cardiovascular diseases and stroke. (www.americaheart.org) Barbara Boxer who introduced it supports it. She is the current senator of the state of California. She has been an advocate of children and family and it would suffice to say that she represents Californian as well as the children. The AHA and ADA represent the promotion of healthier lifestyles for children. They are concerned about the increased health risks associated with changing lifestyles for Americans and are focused to promote the good health of children.            To support their positions the three parties have their arguments. Senator Boxer proposed the bill because children are eating unhealthy foods with minimal nutritional value and the physical education programs are being cut of the school day. AHA is concerned with promoting healthy lifestyles and lowering cholesterol levels through diet and physical exercise as well as preventing children from having cholesterol related health problems when they grow into adulthood. Americans should not be surprised by this policy. First, obesity in children is an issue that has attracted their concern and the dietary guidelines provided have been amended from section 9(a) of Richard B. Russell National School Lunch Act (42 U.S.C 1758 a))            This proposal is likely to be opposed by the local taxpayers. To fund proposal taxes may be imposed on them reducing their disposable incomes. Being forced to pay higher taxes may see them oppose the bill. Costs would be incurred as the programs to grow own food in schools and hiring of more physical education teachers would be incorporated. Another challenge that the bill faces is the legislative process, which may delay. The committees may reject them for instance the senate finance may hinder its proceeding from one position to the next.            Obesity among children has been increasing at alarming rates. People have adapted sedentary lifestyles and are not keen on the nutritional requirements of food. Convenience plays an important role in determining the food that one consumes. Approximately a 1/3 of children populations are overweight or risk becoming overweight. Childhood obesity is associated to various health effects like hypertension, diabetes and respiratory diseases. The major cause of obesity is lack of physical exercise combined with poor diet. (www.mayoclinic.com). A balance must be struck so that calorie intake does not outdo calorie utilization. Although obesity in children affects people of all races, gender or color it has been observed that Africa American and Mexican American children are more likely to be overweight compared to non-Hispanic whites. It therefore suffices to say that people of color or the minority groups are more affected by obesity. Children of poor families are also more likely to be obese.            Regular consumption of pre-packaged food, fast food, soft drinks can cause obesity as they have quantities of calories and sugars. Consumption of vegetables and legumes is beneficial as they can help check on weight and cardiovascular diseases. Children are a critical population that needs more nutrients than human beings for their growth and development. Improving on the diet and exercising levels can help protect children’s health both at the current levels and in future. (Www.mayoclinic.com).            Physical exercises help burn out excess calories in the body. This helps reduce chances of acquiring illnesses for instance diabetes and high blood pressure. They also contribute to healthy bones and muscles. Children need to burn up calories through physical activities. (www.kidshealth.org). They should not over rely on inactive leisure activities like watching television, surfing the net and playing video games. Families must play an important role in ensuring that their children stay healthy. Parents have a major role to play in influencing their children’s health. Parents are responsible for shopping and cooking in their homes and they determine the lifestyles to be adapted.            They also set examples of the eating patterns as well as exercising patterns that to be adopted by their children. Parents should engage their children parents should engage their children in physical activities like swimming and jogging while at the same time ensuring that they provide healthy diets. Incorporating fruits and vegetables in their diets will be beneficial. Parents can also ensure that their children take food that is enough or that they eat with moderation.            The Mayo Clinic website section on childhood explains the signs, causes and problems that are associated with childhood obesity. It also provides ways by which families can control and prevent obesity in children. (www.mayoclinic.com). Another important website that addresses the costs and consequences that obese children face as well as their potential future with obesity and the weight related health care issue is the Junk Food Science. The Kids Health website provides important in-depth information to parents on how they should maintain their children’s health. It addresses the issues related to childhood obesity and its effects. Obesity in America organization website addresses the obesity issues. It focuses more on medical reasons for obesity.            Obesity in children increases their healthcare expenditure compared to non-obese children. Obese children are more likely to have laboratory-screening tests as medical staff belief that they are at greater risks. Their blood pressure levels or lab values for cholesterol are higher than for normal healthy children translating to the increased costs. They are screened for blood pressure, sleep apnea and orthopedic abnormalities. (Junkfoodscience.blogspot.com).            Advocacy groups that can be useful in combating obesity in the US include the Endocrine society and The Hormone foundation. The Endocrine society is the world’s largest and most active professional organization of endocrinologists in the world and it is dedicated to promoting excellence in research, education and clinical advancements in the endocrinology field. The hormone foundation is an affiliate of the endocrine society and its very important in disseminating information. It has established programs on childhood or pediatric obesity. It works hand in hand with the Congress and Federal agencies that impact policies dealing with obesity. (www.obesityinamerica.org).            Parents should be create time to prepare nutritious foods for their children. They should not opt for the quick fix that can harm their children’s health. Obese children can have problems with their self esteem as they can be teased or bullied by their classmates. Obesity in children causes psychological problems to them.            Overweight children can have bone and joint problems. They increase their chances of developing asthma and they can experience shortness of breath making physical activities more difficult. They have restless or disordered sleep patterns that can affect their development. Tendency to mature earlier is also reported in overweight children and overweight girls tend to have irregular menstrual cycles and fertility problems in their later days. A stitch in time saves nine and adverse overweight effects can be counted if appropriate measures are taken.            Schools have contributed to the increased numbers of obese and overweight children in America. Lesser time is allocated to physical education programs and some schools have cut it altogether. Sedentary lifestyles in children have consequently aggravated. Although genetics may contribute to obesity in children, the impact may be reduced if physical exercises and strict dietary measures are followed. It could be difficult to establish if an obese child born of obese parents is obese due to the genetic factor or due to the family lifestyles. (Www.kidshealth.org).            Parents should set good examples by adhering to appropriate diets as well as participating in exercises. They should not reward good behavior with sweets as they have high sugar levels. Educating the children about the importance of healthy diets is necessary. Children could rebel if ultimate elimination of sweets, snacks or candies is done. They could find ways to access such foods in absence of their parents. Again imposing a specific physical activity on them should be avoided and a variety should be included.            The media plays an important role in favoring ‘unhealthy food’. children who see people favoring foods in fast foods or in cartoon shows have the mentality that such food is appropriate. They urge their parent’s to offer them such foods.            Children should eat more fruits, vegetables and whole grains. They also ought to get 30-60 minutes of moderate to vigorous exercises each day depending on their age. (www.kidshealth.org). Grains provide energy needs for the child and includes whole meal bread, cereals and pasta. They give children energy to play and carry out important activities. Vegetables provide minerals and vitamins needed for good health. They also provide fiber that is important in aiding digestion. Milk is important as it provides vitamin A, D, calcium and proteins. Fats should be used sparingly on children. (Www.kidshealth.org)            Although the bill might never make it out of the committee or could be revised and incorporated in an already existing bill, I think this is a very applicable policy that can help save American children the consequences of obesity. Disseminating proper information to people through the media can work to curb child obesity. People should also take their own initiative to fight child obesity. References: Mayo Clinic staff. 2007. Childhood obesity. Retrieved on 23rd February 2008 from  http://www.mayoclinic.com/health/childhood-obesity/DS00698 Sandy Szwarc. 2007. Retrieved on 23rd February 2008 from  http://junkfoodscience.blogspot.com/2007/01/fat-children-burdens.html Endocrine Society and The Hormone Foundation. 2008.Retrieved on 23rd February 2008 from http://www.obesityinamerica.org/aboutus.html The Nemours Foundation. 2008. Kids Health. Retrieved on 23rd February 2008 from http://www.kidshealth.org/parent/ GovTrack.US. 2008. S. 100: Healthy Students Act of 2007. Retrieved on 23rd February 2008 from http://www.govtrack.us/congress/billtext.xpd?bill=s110-100
Monday, January 20, 2020
Social Networking Dos and Donts Essay -- Facebook, Social Network
Social Networking sites and application are an increasingly entwined part of our everyday lives. We use them to communicate with friends and family all over the globe, to chat with friends down the hall to decide where to eat, to network for jobs, and to connect with others with similar interests. However, much like any other part of the internet, social networks can be frought with serious security risks, both for your person, and your data. Many social networks will tell you that the more you put into them (your information), the more you get out of them (connections, recommendations, etc.). However, despite the aura of privacy they try to engender, one must keep in mind that social network takes place in essentially public space, with only the barest of mechanisms providing any semblance of privacy. Even seemingly innocuous data shared with the world can be dangerous in the wrong hands. The best attitude to take in order to enjoy the benefits of social networking, while minimizing the inherent risks, is to remain SKEPTICAL and CAUTIOUS. SKEPTICAL of any requests for...
Sunday, January 12, 2020
Pros and Cons of Partnership as a Form of Ownership Essay
Q.1 Identify the pros and cons of the partnership as a form of ownership? A partnership is formed when two or more people engage in a business activity and share investment, profit and loss. Just like any other form of ownership, it has its advantages and disadvantages. Following we discuss some of the pros and cons of a partnership. Pros of the Partnership (1) Ease of Formation: Partnership is comparatively simple to form. All you need to form a partnership is an agreement. A verbal agreement is enough to start a partnership however it is much recommended that partnership be formed based on a written legal partnership agreement. (2) Funding: Partnerships generally have a low startup cost. With two or more people investing capital in the company, the business will have a much stronger financial ground. Two or more people can also have better access to outside funds needed to run the business (3) Divided Responsibility: In a partnership responsibilities of running a business are shared by the owners. Shared responsibilities ease the work load on individuals and can also increase productivity by splitting responsibilities in a way that individuals can use their special skills to maximize the output. (4) Support: Owning and running a business can be very demanding, challenging and stressful. Having a business partner can give you a little peace of mind because a partner can provide moral support when needed. (5) Taxation: The income profit/loss in a partnership flows through the business to individual partners for taxation. In other words the partners are taxed only on the basic of personal income i-e how much loss or profit a partner endured. Cons of Partnership: (1) Liability: In a partnership both partners have un-limited liability (not in LP and LLP). Both partners are responsible for not only their own actions but also the actions of their partners. So, if your partner fails to pay a debt, you personally are responsible for paying that debt and vice versa. If someone sues the partnership and the business doesn’t have enough money to cover the expenses than the partners personal assets will be at stake. (2) Conflicts and Disagreements: Partnerships are for the long term and over the course of time conflicts arise and disagreement happens. Whether these are personal or management style conflicts. They can adversely affect the business. When general partners don’t agree it can delay the decision making time of the company and a bad conflict is enough to dissolve a partnership. (3) Dependence on Partners: The success of any partnership depends heavily on contribution from all partners. If a partner withdraws the business will be crippled, if a partner dies the partnership can die with him. Moreover you can’t make any business decision on your own you’re dependent on your partner. (4) Difficulty Withdrawing: It is not that easy to get out of a partnership. Whoever needs to withdraw will be personally liable for any monetary obligations due at the time of withdrawl. Q.2 Discuss funding options for small business? In order to run a business you need capital. Getting the money together to start a new business is the top priority of any entrepreneur. There are several ways to finance a small business. Following are some options for financing a small business. (1) Personal Resources: Using your own assets is the most common form of small business financing. You can use money from your saving, ask family or friends for capital or use a credit card. (2) Loans: In order to startup a new business, entrepreneur borrows money from the banks. The banks charge an interest rate on the money lent. The business owner must pay the original money borrowed plus the accumulated interest over the life of the loan. In today’s economy it is not easy to secure a commercial loan with the bank. A better and easier way for a new business to get a bank loan is with loan guarantee from the SBA. (3) Angels Investors: Another way to fund a small business is by private investors. Angel Investors are individuals who have a lot of money and are looking to invest a large amount into a profitable business for financial gain and profits. (4) Venture Capital: The companies who fund promising and high potential companies in exchange for ownership shares are known as venture capital firms. Venture capital is the money provided by venture capital firms to startup businesses that are perceived to have a long term growth potential. It has a high risk for investor but also has potential for above average profit returns. 3. Determine and discuss how managerial accounting can help managers with product costing, incremental analysis and budgeting? Managerial accounting provides accounting information needed by managers inside an organization to run its day to day operations. It provides managers with financial information’s needed to make sound business decisions. Managerial accounting information includes budgeting, product costing, performance reports, variance analysis and financial ratios. Following we look at three managerial duties that rely on information received from managerial accounting: (1) Product Costing: Product costing is the process of accurately determine the cost of a single product, by analyzing all the expenses that accrued from the beginning (raw material) to the end (sale). In traditional costing method indirect costs are applied to products, based on an overhead rate that is predetermined. The traditional costing system is easier and much simpler but fails to add the cost of non-manufacturing goods that are associated with the production of that item. (2) Activity Based Costing: Activity Based Costing is a new method in costing. It’s much more complicated that the traditional costing system. ABC gives a much more accurate product cost. Under activity based accounting associated with production of an item is determined and priced. This priced activity is than assigned to every product that requires the prices activity for production. Managerial accounting provides managers with the financial information needed to determine the cost of a manufactured product. (3) Incremental Analysis: Incremental Analysis is a decision making tool. It is used for the analysis of financial information needed to make an informed decision. In incremental analysis two different alternatives are weighed out in terms of cost/profit and the impact of the outcome of this analysis will have on a particular decision. It basically points our related cost and revenue of each alternative and the impact this alternative will have on future income. After using incremental analysis and choosing one alternative over the other. The cost change that occurs due to choosing the alternative is called incremental cost. Managerial accounting provides us with the numbers needed to compare two different alternatives, pick the right one and analyze the difference in cost. Budgeting: It helps managers plan and control costs and revenues. Budgeting is a tool for managers to determine how much money needs to be spent in order to generate a certain level of income. Budgeting in simple terms can be called forecasting; in budgeting we prepare a very detailed statement of financial results that are likely to happen in a time period to come. Companies use budget to plan for a future period based on financial statements. Managerial accounting provides managers with the financial statement for budgeting. Q4. Discuss the basic components of the marketing process using the product or service of your choice as an example? Marketing strategy can be described as an activity to position a product, attract customers while promoting the interest of stakeholders in a business. Marketing makes it possible to communicate the value of a product or service to consumers. Following the basic components of marketing process is explained briefly using artificial jewelry as a product. (1) Product Strategy: Methodologies, tools and technology used by a business to differentiate and distinguish its product from its competitors, is called product strategy. In terms of artificial jewelry my strategy would be to describe my product in full detail including where it was made, who it was designed by and what metals were used in its formation. I would also set my product apart by choosing appealing packaging and I would back the quality of my product by giving guarantees. And above all I would provide exemplary product designs and excellent customer service. (2) Pricing Strategy: Pricing Strategy is very important in marketing because it generates a turnover for the company and it’s also important because it affects other components of marketing as well. In terms of artificial jewelry first I would do a thorough research on competition prices, than I would calculate my final cost and select a pricing objective. I would compare my sale price with that of my competitors, and make sure that my price is lower than the competitors and value of my product is higher than the competition. Initially, I would keep my profitability low and will try to build clientele base by providing unbeatable prices. (3) Distribution Strategy: Distribution plays a very important role in marketing strategy. It involves how well the final product is delivered to the consumer. The product must be delivered to the end user in the right quantity, at the correct date and time. In terms of artificial jewelry most of my sales will be distributed at shows and festivals organized by different entities and a major part of my sales is also going to be web based. I will contact different shipping companies to find out the best courier in terms of price and value. And ship my jewelry through the best medium, at minimum amount of tie. (4) Promotion Strategy: Promotion Strategy is also vital part of marketing. A promotion strategy includes all the ways used by companies to provide information about their product in such a way that it would ultimately increase the company’s sale. In terms of artificial jewelry I would offer some sort of coupon and advertise my discount. Offer free shipping (when possible), maintain customer relations and send out promotional information to existing clients. Q.5 Discuss the role of social responsibility and technology in the marketing function. Social Responsibility in Marketing: Being socially responsible for an organization means that it cares and shows concerns about the people and environment in which they conduct business. Marketing can be described as promotion, selling and distribution of a product. Social responsibilities in marketing would first of all include truth telling about their product , all the information about the product should be correct and up to date. Companies should be concerned about their environment and take steps to make a cleaner. Companies should also show support for social causes in marketing. Company should market their product in a way that it doesn’t offend any group of people. Technology in Marketing: The technological boom in the past years had definitely revolutionized marketing. The internet has created numerous marketing opportunities for businesses. Now days there are numerous marketing firms that work exclusively on the internet. At first radio changed marketing, than TV and now it’s the age of hand held devices and internet. Marketers now days know that constant technological advances require evolution in the marketing process. With technological advances it’s much simpler and quicker to get customer feedback. It is much simpler to deliver the product to the customer and to do market research and maintain your brand reputation. Technology had had a great impact on marketing.
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